Find out how to get more subscribers.
Making a YouTube channel is one thing, but learning how to promote it is another if you want to succeed on the network.
The last thing you want is for no one to see the videos you’ve worked so hard to create.
The number of views your videos get is significantly influenced by their titles.
If your video’s title is succinct, catchy, and pertinent, it will get more views. If the headline of your article is lengthy and irrelevant, viewers won’t want to click it.
Your video’s title should elicit an emotion in the audience and compel them to watch it. Despite the possibility of benefit, you don’t want your channel to be associated with clickbait names because they often do more harm than good. Instead, focus on how your YouTube Music Video Promotion can benefit people.
The keyword for your video, which visitors will use to search for content, should ideally be placed close to the start of the title. By doing this, viewers won’t be able to skip past your video.
Create custom video thumbnails.
Combine an appealing video thumbnail with a memorable title to get viewers to your videos.
An image that is relevant to the subject you’ve chosen and is bright and high-quality is much more likely to get clicks than YouTube’s default thumbnail.
Images should use contrasting colours to increase their aesthetic attractiveness. Use persuasion in your text if you’re using it to persuade readers to watch your video and subscribe to your channel. To discover more about how to combine text and images effectively, download our FREE ebook.
Select search terms that people might use to locate you
If you pick the proper term, your video will have a better chance of ranking on Google and being found by the intended audience.
Use a tool like Google Ads to find out how frequently specific keywords are searched on Google. Then, determine how challenging it will be to rank for those keywords using an SEO tool like Ahrefs. If your chosen phrase has a large search volume and a low difficulty, you’ve struck gold.
Additionally, the search engine results pages (SERPs) for Google can offer a plethora of knowledge about a topic. Examine the top results to see if they are text- or video-based. You should target the search results that prioritise videos.
Type your thought into the search bar to find common terms using YouTube’s own search engine, then look at the related terms that appear.
A great way to improve the number of people who view your videos is to cross-promote your YouTube channel on other social media sites. Use social media platforms like Facebook, Instagram, Snapchat, Twitter, and Pinterest to spread the word.
This enables you to post about your channel in various ways, though you should always keep your channel’s appearance and tone in mind.
When sharing a post, you can add a video thumbnail or a quick teaser clip to entice viewers to visit your channel.
Focus on the platforms where you are most active because it can be challenging to spread the word about your videos across all of them.
Write about it in a blog post.
It might be a great idea to promote your YouTube channel frequently if you already have a blog or wish to establish one.
Include videos in your posts to make them more compelling and to draw in more readers.
If a blog post is successful, you might try to capitalise on its success by making a movie about it.
Make use of email marketing.
Start an email list by gathering the subscribers to your YouTube channel’s emails. Then, stay in touch with them whenever you publish new videos.
Through these emails, subscribers who are interested in what your channel has to offer will visit it, boosting the amount of times your videos are viewed.
At times of the year when they are more pertinent, emails can also be used to promote previous movies.
Get in touch with businesses.
While sponsors might not be enthusiastic about your channel right now, this could change as your channel grows.
If your fan base is substantial enough, you might be able to approach a brand about appearing in your movie.
If you select a brand that is not appropriate for your target market, the connection will be ineffective.
If you’re a business, connecting with other brands on YouTube may be quite beneficial for both parties.
SEO-friendly descriptions for videos.
Even though not everyone reads them, video descriptions have an impact on how well your video performs in search results.
Your video’s success could suffer from a bad description that is either too brief or too long. Between 200 and 300 words should be used in a YouTube description.
To enhance the chance that it will appear in a search for your chosen keyword, use it a few times in the description.
Think of producing a video series.
A video series is a great way to keep viewers interested in and connected with your channel.
Create films that build on one another after having a clear idea of the tale you want to communicate.
A series could consist of a few episodes or a theme that returns time and time again as your channel expands.
Mention your future goals and provide viewers with teases at the end of each video in a series to urge them to watch more.
Make a customised playlist.
One of the most popular methods used by YouTubers to promote video interactivity is playlists.
One video stops and another starts right away, which increases the possibility that viewers will stay for more time.
Additionally, YouTube’s system supports this by prioritising videos that encourage prolonged viewing times in search results.
To improve the appearance and user appeal of your playlists, create YouTube video thumbnails.
Team up with other creatives
Take advantage of the chance to work together with other YouTubers if you get the chance. Being supported and given advice makes it much simpler to succeed than going it alone.
Find YouTube channels with similar viewership and content, then get in touch with them.
Maybe you and they could work together on a video or you could appear as a guest on one of theirs. There are several options for YouTubers that want to collaborate and grow their individual fan bases.
Offer your audience something practical
Providing value is frequently undervalued on YouTube, but the finest channels are aware of its importance.
Your viewers will subscribe and want to watch more of your videos if you can continuously offer them value.
Your audience will be appreciative of the information you have supplied if you demonstrate how to do tasks or break down complex concepts for them.
Make a captivating bio
Anyone who happens to read your bio will be able to promote your channel. A bio can be used to advertise other websites or your blog.
When describing your channel, be as precise as you can and underline how much fun it is to watch your videos. Include any credentials that prove your expertise in a certain field. You could also mention your upload schedule in this section if it’s relevant for your channel.
Not only does your channel have a about page, but so do YouTube search results. Put the keywords you want to rank for in your bio early on and then use them sparingly throughout the remainder of it.
Address your audience
Regularly conversing with your visitors in the comments section of your video can convert them into devoted subscribers.
Pay attention to what they have to say, and make sure your videos reflect their comments. You should try your hardest to accommodate requests for a certain kind of film if a sizable number of individuals make them.
If you have more interactions with your videos, YouTube’s algorithm will favour them.
Take into account using live streaming
You may use YouTube’s live streaming feature to conduct a Q&A, talk about video concept ideas, show off a product, or give a tutorial.
Your live video doesn’t have to be well-written or prepared in advance. Your audience will find it interesting if you produce organic content that is true to the focus of your channel.
It enables you to sell your personal brand while letting your subscribers get to know you better.
Begin participating in contests
Contests may be one of the best ways to capture people’ interest if you can convince them to work for you.
Think about a contest idea and the goals you have for it. Then, pick a prize that each and every member of your audience would be happy to win.
Two potential entrance requirements are loving the video and subscribing to your channel, but it can just be a random draw.
You must include a list of contest rules and a disclaimer stating that the contest is not authorised by YouTube in order to comply with YouTube’s strict contest guidelines.
Make use of call-to-actions for your benefit
Viewers are more likely to click away or switch to another video if you don’t tell them what to do after watching your video.
You can ask viewers to share, like, or subscribe to your video on social media.
A call-to-action (CTA) that is clear and concise should instruct a viewer to take a particular action in order to fulfil a specific objective.
Ensure that your own branding is strong.
Some YouTube channels draw viewers not just for the content they produce, but also for the person who runs them.
If you have a strong personal brand, it will be much simpler to market your content and interact with your readers.
In our post How to Become a YouTuber, we discussed all the ways you can strengthen your personal brand.
Make sponsored YouTube advertisements
A paid YouTube ad campaign could offer your channel a significant boost if you have the money.
There are many options for advertising, including the ability to display advertisements prior to, during, and following a video.
Create holiday-themed content
Use seasonal material in some of your videos so you have year-round programming.
To increase traffic to your channel, these videos can be posted on social media at the appropriate time.
In order to have a solid selection of videos in your arsenal, you should also use a lot of evergreen content.
Conclusion
The secret to promoting your YouTube channel is to put the right plan in place and then spread your message.
Using these techniques, you may enhance your channel and begin gaining followers.