If you sell or plan to sell on Amazon, one of the fastest and most effective methods to increase your sales is to create advertising campaigns on Amazon known as Amazon Advertising.
What are advertising campaigns on Amazon?
Advertising campaigns in Amazon PPC (Pay per click or Pay per click) is an advertising system similar to Google Adwords, Bing Ads or Facebook Ads that allows you to advertise your products on a predetermined site within Amazon and pay for each click received.
Are advertising campaigns on Amazon profitable?
Customers who come to Amazon are already in the final phase of the sales funnel; they are not being informed or looking for recommendations. What they want is to buy and, the better positioned your product is, the more sales it will register. On Amazon, searches are transactional, not informative, so the budget you allocate in your advertising campaigns will be proportional to the number of sales on Amazon.
Not to mention that Amazon’s paid advertising is lower than Google Adwords and even lower than Facebook Ads. To this must be added that, it has a direct impact on SEO since improving the history of sales and positive reviews improving the organic positioning of your product by improving the quality level of the algorithm, so within your marketing strategy within Amazon advertising should never be lacking in Amazon Advertising.
Where are Amazon ads placed?
On Amazon, paid ads are naturally integrated into the search query results page. The products that are promoted with the paid advertising method are displayed at the top with a very discreet text that indicates that it is a sponsored product.
Apart from that, you can create banners in the header that give us visibility and extra traffic to our product or to our store within Amazon.
All this is shown on PC, tablet and, of course, in the mobile version of Amazon.
How do we carry out advertising campaigns for your product on Amazon?
In any advertising campaign, the first essential step is to carry out an investigation of the keywords or keywords that we are going to use. For this we use specific software that allows us to know in advance data as important as the volume of searches, the average price that the competition is paying for that click, and the average number of transactions that we can get. All this, we can support you with automatic advertising campaigns initially to know which words are the ones that will bring us the most transactions and how much is the average cost that we are going to invest in our Amazon advertising campaigns per month according to the objectives set.
Once we have decided on what and how much we are going to spend, we create the entire hierarchical structure and levels of the campaign (account, campaign, ad groups, types of ads, keywords, negative words etc.)
We create the campaigns that best suit your products:
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Improve the visibility of individual products with ads that appear in search results and on product detail pages.
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Increase brand recognition with your logo and a custom title in the ads that appear in search results.
We can create seasonal campaigns or fixed campaigns depending on the results sought. With a good advertising campaign on Amazon and well-selected keywords, your products will be visible to potential customers and the sales index will increase significantly. Furthermore, if you need any assistance regarding How To Reinstate Your Amazon Account then you should consult with professionals for sure.