What exactly does social media have to have to do with SEO? At MWI, we get this a lot from current and prospective clients. Social media is a fast expanding channel of marketing that many businesses have only recently begun making use of in the past few years, however it’s very important to leverage when you’re investing funds into SEO. While the benefits of social media may not be immediately apparent, they’re crucial for SEO aid. Below are five reasons why social media is important for SEO.
1) Social Media Signals
It’s not difficult to see that Google, Bing, and other search engines use online dialogue in their ranking algorithms. If people tweet, share, like or comment on the content they like, this is called a social engagement. The more social engagements your content has, أفضل شركة تصميم مواقع الكترونية the more social signals you send to your website. Social signals are utilized by search engines to determine the quality of content. This allows search engines to decide the most popular content and what algorithm they believe to be good quality. Content can be quickly indexed whenever it’s attracting a significant amount of social engagement.
2.) Link Building
The days of going out and soliciting websites to link to your site. With the advent of Google’s Panda and Penguin algorithm SEOs are now forced to build links by hand – create high quality content that is link-worthy. But how do you reach sites that would be willing to link to your content , if you ask them directly, which is an “unnatural” link building practice? Social media is the solution. Social media lets you share your content with people who are willing to link to it, should it be worth linking to. Those people will also promote your content to their networks, further increasing the influence of your content.
3) Content Amplification
You could create any top-quality content you like however it will not gain much traction without amplification. Sure, email marketing can be an excellent method to amplify the content, but it’ll only reach people within your database of marketing. Social media lets you reach new audiences with your content. If you post your content to your followers, they will spread it to their own followings when they find it useful. They will then share it with their following to increase your reach. As a result, you get lots of relevant traffic and inbound links, as well as social signals and brand awareness These are all used by search engines in determining the quality of the content.
content amplification lifecycle
4.) Brand Awareness & Signals
Search engines will use your brand’s identity and awareness to determine the credibility of your website and how trustworthy it needs to be within their ranking algorithms. Social media aids in building brand recognition and boosts the visibility of the content you publish. Google calls this co-citation. These co-citations are built through social media , which can help improve Google’s trust as well as aid with brand-name searches.
5) Social Indexing
Since the search engines index social media sites these profiles are now showing in search results pages. This allows your business to be displayed in search results for search queries that are branded and not only restricted to your business’s website. It’s more than that. Tweets that were individual from Twitter were once indexed and included in search results. This allowed your content to rank higher on searches. However, it was only temporary, and Google shut it down after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.