Google Display Network (GDN) is a digital advertising platform that allows businesses to promote their products and services across a wide range of websites and mobile apps. With over 2 million websites and apps that reach more than 90% of internet users worldwide, the GDN is one of the largest advertising networks available. The GDN works by displaying ads to users based on their interests, demographics, and behavior. Advertisers can create a variety of ad formats including text, image, video, and rich media ads. These ads can be targeted to specific audiences based on a range of factors, including: Demographics: Advertisers can target specific age ranges, genders, and locations. Interests: Advertisers can target users based on their interests and online behaviors, such as the websites they visit and the searches they perform. Topics: Advertisers can target users based on the content of the websites they visit. Placements: Advertisers can target specific websites or apps where they want their ads to appear. Remarketing: Advertisers can target users who have previously visited their website or interacted with their brand in some way. To start advertising on the GDN, businesses need to create a Google Ads account and set up a campaign. They […] read more