The payment gateway is one of the most vital aspects of eCommerce business, yet it is neglected by many business owners. They are so engrossed with marketing, product development, advertising, logistics, and administration that they do not realize that a Payment gateway is like an endgame. It is the point where the customer hands over the money for which an eCommerce business has strived so hard. One wrong impression and all the efforts go down the drain.
As payments are the most important part of your business, finding the right payment gateway is imperative. A secure, efficient, and fast payment gateway not only improves customer experience and trust but also gives you peace of mind. Do consider the following factors while choosing a payment gateway for your online store:
⦁ Multiple Payment options
⦁ 24/7 Customer Support
⦁ Security features
⦁ Pricing
⦁ Integration method
⦁ Transactional Efficiency
⦁ Country Coverage
Keep a check on the conversion rate as it works as a dipstick to measure the performance of a gateway. If it is improving or is as per your satisfaction, the gateway is doing a good job, else it’s time to switch. Happy Selling!!